Sisu Grind is designed to motivate the community by inspiring focus on the three key mindsets: Grit, Vigor, and Tenacity. Everyday you wear our clothing, you will move close to achieving your life goals by honoring and remembering these three keys to success.

Three Core Mindsets - Grit, Vigor, & Tenacity

Grit

Grit Involves making a commitment and sticking with it, even through setbacks and disappointments It gives us the willpower to keep going when we might give up or abandon our dreams. Grit helps us find comfort in the process, rather than expecting instant gratification

Vigor

Vigor inspires goals with passion, energy and determination. It's an inner strength that allows us to push through obstacles, even when we feel exhausted or discouraged. Vigor helps us stay motivated and driven, instead of surrendering, by giving us courage and creativity

Tenacity

Tenacity is the relentless resolve to keep going, even in the face of adversity. Tenacity shows itself through resilience which keeps us positive in times of difficulty, embracing opportunities to learn and grow, even if they take us out of our comfort zone. Tenacity does not give up.